Catching every lead the website used to drop

Anonymized, illustrative recreation of a real build.

The challenge

Inbound leads landed in three different tools and a shared inbox. Follow-up was inconsistent, and no one could say how many inquiries never got a reply.

What we built

A unified lead-capture pipeline that consolidates every source, enriches and routes each lead, and triggers a first response automatically — with monitoring that flags any source that goes quiet.

The production workflow

Trigger

Lead submitted from any source

Automated

Enriched, deduped, routed to owner

Automated

First-touch response sent

Guard

Watchman monitors each source for silence

The result

Every inbound lead now gets a same-day response, sources are tracked end to end, and Watchman alerts the team the moment a capture point stops reporting.

Services used in this build

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